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The Hairforce - Lice Assassins

THE HAIRFORCE – LICE ASSASSINS

 

Bringing simple and radical change to the nit and head lice market

 

Nits and Lice. They’re small, parasitic and they are the reason the word ‘lousy’ is a part of the English language.  They have terrorised the nation’s scalps unopposed– until now.

 

The Hairforce is the Jamie Oliver for nits and head lice.

 

The Hairforce is a unique nit and head lice clearing service with a growing team of highly skilled Lice Assassins*, who clear your child for you, taking the pressure off parents and removing the stigma for children.

 

This revolutionary new service is chemical free – all the nits and lice are removed by hand.  The Lice Assassins are equipped to clear with lice hoovers, daylight lighting, medical magnifying visors, LiceMeister nit combs, specialist tweezers, plus a streak of ruthlessness to go with them.  While the Lice Assassins clear, the child is kept comfy in a special massage chair and occupied throughout with the latest computer games, magazines and DVD’s.

 

Nits and head lice are an epidemic problem in the UK. It is estimated that nearly half of all 4 to 11 year olds in the UK – that’s an astounding 3 MILLION children – are plagued by lice and nits each year. In addition siblings under 4 and over 11, parents, grandparents and teachers are susceptible.  In the UK, £30 MILLION pounds are spent annually on a variety of lotions, shampoos and treatments of which 80% are proven to be ineffective as lice have become immune to the products – a fact many parents are aware of but purchase them anyway, not knowing what else to turn to.  This has driven a vicious circle of chemical overuse in the hope that it will work.  The Hairforce is dedicated to tackling this major, and growing, public health issue in our homes and schools.  The Hairforce provides an innovative solution to this community health issue which is 100% effective, safe, natural, honest, supportive and puts children and parents first.

 

The impact of nits and head lice on the community is not to be underestimated.  They cause stress in the home, undermine a child’s confidence, self-esteem and the ability to function at school (they self exclude from activities; deliberately sit at the back of the class and refuse to attract attention), are a cause of bullying in the classroom and playground, and can be a reason to be excluded from school and other activities.

 

Dee Wright, founder of The Hairforce said ‘We witness how we transform children’s lives and the lives of others in the family.  We’ve put excluded children back into school the next day; we have stopped dead the bullying of many children who after their first clear with us have no visible evidence left of the infestation that was leveraged by others; we have brought relief to Mum’s unable to any longer cope with their children’s behaviour and tantrum’s; we have provided fundamental support and relief for Mum’s and Grandparents unable to emotionally cope with having them or clearing them; and we have broken the cycle of infestation and re-infestation that many find themselves trapped in because they just cannot get on top of it themselves.

 

We clear many children with major long term infestations whose personalities and behaviour are significantly restored once we clear them – and mothers, teachers and Heads all bear witness to this”.

 

The Hairforce service currently operates through 3 distribution points:

 

·        The Hairforce Lounge in Primrose Hill  where children and parents are checked and cleared on an appointment basis 7 days a week

·        In-home visits where Lice Assassins will we go to a client’s home to check or clear the entire family

·        In-School mobile Nit Nurse service, where teams of Lice Assassins go into schools and check and clear whole classes, school years or the whole school shutting down a cycle of infestation and re-infestation

 

The Hairforce also operates a powerful employment model bringing women back into the workplace by offering them socially important part time work that is truly flexible. 

 

 

*All The Hairforce teams are both police and reference checked.

 

No hair goes uncombed. No louse gets out alive.

 

Contact:

 

Dee Wright

Founder

THE HAIRFORCE - LICE ASSASSINS

www.thehairforce.co.uk

07720 838 271 

 

British Female Inventor & Innovator of the Year Awards 2008 - Award for Innovation in the Health & Beauty sector, sponsored by Boots

 

Top 3 Finalist in the Prowess Inspirational Business Mum of the Year Award 2008 sponsored by Yell.com

 

'The most creative, relevant, and innovative business out there.  This is where the future is – services people really need and that really work, rather than yet another product that disappoints and doesn’t deliver. This business is visionary and will transform family life.  This is a breakthrough answer’  Dame Anita Roddick

 

'A brilliant idea.  We used to dream of something like this'  As recommended by Jonathan Ross on his BBC2 Saturday Radio Show

 

As featured on the BBC News, News 24, News Round, BBC Breakfast Radio 94.9 FM and the Vanessa Feltz BBC Radio Show 

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